Murat Kayak
Murat Kayak, is a scholar with a strong background in higher education, specialized in quantitative research methods, management, and IT, particularly in cloud applications, and founder of Tele Higher Ed (THE)[1], and HigherEduSpot. With academic and professional experience across multiple countries, he is dedicated to fostering academic collaboration and sharing knowledge to contribute to the advancement of research and education.
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| Ph.D. | |
| University of Naples Federico II | |
| Born | 1 August 1987 |
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| Fields | Business, Economics, Quantitative Research, Ethics |
| Education | Ph.D. in Management; MBA (AACSB); BSc in Hospitality Management |
| Research Experience | Management |
| Current Focus | Management |
| Founder | HigherEduSpot |
| Website | highereduspot.com |
His works appear in Cambridge Scholars Publishing and Management Science Letters. His works to make contribution to higher education through HigherEduSpot, a Platform for Higher Education.
Education
Murat Kayak received his Bachelor's degree in Hospitality Management from Mugla University, Master's degree in Business Administration from Asia University in Taiwan, and Ph.D. in Management from the University of Naples Federico II. He also participated in a course at Oxford House College in London, England, United Kingdom.
Academic Awards
- 2012 â The 6th World Conference for Graduate Research in Tourism, Hospitality, and Leisure â Anatolia: An International Journal of Tourism and Hospitality, Taylor & Francis Online / Routledge.
- 2012 â The 2nd Interdisciplinary Tourism Research Conference â Anatolia: An International Journal of Tourism and Hospitality, Taylor & Francis Online / Routledge.
Doctoral Dissertation
Kayak, M. (2017). The effects of perceived brand sustaining innovativeness on firm performance [Doctoral Dissertation, University of Naples Federico II].
Masterâs Thesis
Kayak, M. (2012). The effects of perceived brand globalness on Taiwanese University Studentsâ purchase likelihood: An empirical study of Starbucks and 85°C coffee chain stores [Master's Thesis, Asia University].
Publications
Preprint
Kayak, M. (2025). Digital Platforms for Higher Education Jobs in the 21st Century: A Case Study of The Tele 724 (May 22, 2025). Available at SSRN: https://ssrn.com/abstract=5264421 or http://dx.doi.org/10.2139/ssrn.5264421 - Download PDF
Article
- Kayak, M., & Simoni, M. (2016). Revisiting tourist behavior via destination brand worldness. Management Science Letters, 6(11), 671-680.
Book Chapter
- Kayak, M., Kozak, M., & Maslohpour, M. (2013). How perceived global brands influence consumersâ purchasing behavior of Starbucks. In M. Kozak, & N. Kozak (Eds.), Aspects of Tourist Behavior (pp. 35-46). Cambridge Scholars Publishing.
Conferences
- Kayak, M., & Simoni, M. (2016, March 30-April 2). The relationship between coopetition propensity and entrepreneurial intentions of individuals [Paper Presentation]. Circle Conference, Naples, Italy.
- Kayak, M., & Simoni, M. (2015, June 6-9). Tourism in worldism: revisiting the model of tourism destination brand equity via worldness [Paper Presentation]. The Naples Forum on Service, Naples, Italy.
- Kayak, M., Kozak, M., & Maslohpour, M. (2012, April 24-29). How perceived global brands influence consumersâ purchasing behavior of Starbucks [Paper Presentation]. The 6th World Conference for Graduate Research in Tourism, Hospitality & Leisure, Mugla, TĂźrkiye.
Workshop
- Kayak, M. (2015, June 6-9). Creating brand trust with sustaining innovation [Workshop Presentation]. The Naples Forum on Service, Naples, Italy.
Seminar
- Kayak, M. (2016, March 31-April 1). The effects of perceived brand sustaining innovation on consumer purchasing behavior. 12th Ph.D. Seminar, Luzern, Switzerland.
Official Accounts
References
- â HigherEduSpot - https://www.highereduspot.com
Last updated: 13/06/2026 18:24 (UTC)